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  • Categories
    • Featured
    • Brand Study
    • Essentials
      • Startup Essentials
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      • Product Management
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Essentials

What Is Visual Identity? [Detailed Guide]

by Aashish Pahwa
visual identity

Customers believe what they see. In fact, studies show that … Read more

Categories Marketing Essentials

What Is Mortgage Tech?- Challenges, Use Cases and Examples

by Anwesha Panda
mortgage tech

In a world flooded with cheap mortgages in the past … Read more

Categories Startup Essentials

What Is Email Marketing [Detailed Guide]

by Aashish Pahwa
email marketing

Emails existed way before the internet was even a thing. … Read more

Categories Marketing Essentials

What Is Cleantech?- Challenges, Use Cases and Examples

by Satyaroop Kar
cleantech

The world is changing at a faster pace than we … Read more

Categories Startup Essentials

What is STP Marketing? – The STP Model Explained

by Aashish Pahwa
STP marketing model

Today, several businesses make the mistake of commencing their marketing … Read more

Categories Marketing Essentials

What Is Real-Time Marketing? – Characteristics & Examples

by Anwesha Panda
real-time marketing

Not so long ago, marketers could take almost a month … Read more

Categories Marketing Essentials

What Is Medtech? – Use Cases, Examples, & Future

by Anwesha Panda
medtech

The medical industry is one of the most challenging industries, … Read more

Categories Startup Essentials

What Is Pay As You Earn (PAYE)?

by Aashish Pahwa
Pay as you earn

Taxes are a huge part of our lives; there’s no … Read more

Categories Management Essentials

What Is Ansoff Matrix? – Strategies & Examples

by Khushi Agrawal
ansoff matrix

As the world shrinks with each passing day, the business … Read more

Categories Marketing Essentials

What Is Market Penetration Strategy? – 8 Proven Tactics

by Khushi Agrawal
market penetration strategy

Every entrepreneur wants to be seen as an industry leader … Read more

Categories Marketing Essentials
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