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      • Startup Essentials
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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

What Is Marketing Collateral? – Types & Examples

by Aashish Pahwa
Marketing Collateral

Marketing isn’t just writing copy or designing ads. It’s also … Read more

Categories Marketing Essentials

What Is Visual Identity? [Detailed Guide]

by Aashish Pahwa
visual identity

Customers believe what they see. In fact, studies show that … Read more

Categories Marketing Essentials

Business Startup Costs: Detailed Guide

by Aashish Pahwa
business startup costs

How much does it cost to start a business? This … Read more

Categories Featured

How To Outsource: A Complete Guide For Entrepreneurs

by Aashish Pahwa
outsourcing-guide

Being an entrepreneur, you need to wear numerous hats. And … Read more

Categories Featured

Razor And Blades Business Model Explained

by Aashish Pahwa
Razor and blade model

Imagine a scenario where you have to buy a new … Read more

Categories Business Models

How To Outsource Customer Service? [Detailed Guide]

by Aashish Pahwa
outsource customer service

Customers can make or break a business. And to woo … Read more

Categories Featured

Meesho Business Model | How Does Meesho Make Money?

by Aashish Pahwa
meesho business model

Ecommerce isn’t the same we knew a decade ago. The … Read more

Categories Business Models

Networking For Entrepreneurs: Complete Guide

by Aashish Pahwa
networking for entrepreneurs

Entrepreneurship is not a solo journey. To be successful, you … Read more

Categories Featured

What Is Email Marketing [Detailed Guide]

by Aashish Pahwa
email marketing

Emails existed way before the internet was even a thing. … Read more

Categories Marketing Essentials

What is STP Marketing? – The STP Model Explained

by Aashish Pahwa
STP marketing model

Today, several businesses make the mistake of commencing their marketing … Read more

Categories Marketing Essentials
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